This Privacy Policy explains how adam77 collects, uses, stores, and protects the personal information of users who access or register on our platform. We take your privacy seriously and are committed to handling your data with transparency and care.
Six commitments that define how adam77 approaches personal data — from collection through to deletion.
We collect only the personal data that is strictly necessary for account operation, payment processing, identity verification, and fraud prevention. We do not collect data for its own sake.
All personal data is stored using industry-standard encryption at rest and in transit. Access to personal data is restricted to authorised personnel on a strict need-to-know basis.
adam77 does not sell, rent, or commercially transfer your personal data to any third party for their own marketing or commercial purposes. Your data is your data.
This Privacy Policy explains in plain terms what data we collect, why we collect it, who we share it with, and how long we retain it. No hidden data practices — what you read here is what happens.
You have the right to access, correct, export, and request deletion of your personal data. We provide clear pathways for exercising these rights without unnecessary friction.
We do not retain personal data indefinitely. Data is held only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal obligations.
This Privacy Policy ("Policy") is issued by adam77 ("we", "us", "our", "the Platform") and applies to all individuals ("Users", "Members", "you") who access, browse, register with, or otherwise interact with the adam77 website at https://adam77.asia and all associated services, applications, and features.
adam77 is an online gaming and sports betting platform serving Malaysian users, operating with a commitment to responsible data handling, user privacy, and digital security. This Policy explains what personal data we collect, how and why we process it, with whom we share it, how long we retain it, and what rights you hold in relation to your personal data.
By accessing the adam77 Platform or registering an account, you acknowledge that you have read, understood, and agree to the data practices described in this Policy. If you do not agree with any part of this Policy, please discontinue your use of the Platform.
Plain-Language Summary: We collect personal data to run your account, process your payments, verify your identity, and keep the platform safe. We do not sell your data. You have the right to access or delete your data. This Policy explains everything in detail.
The following definitions apply throughout this Privacy Policy:
| Term | Definition |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably be used to identify a living individual, directly or indirectly, including name, identification number, contact details, IP address, and device identifiers. |
| "Processing" | Any operation performed on personal data, including collection, recording, storage, use, disclosure, and deletion. |
| "Data Controller" | The entity that determines the purposes and means of processing personal data — in this context, adam77. |
| "Data Processor" | A third party that processes personal data on behalf of and under the instruction of adam77. |
| "Sensitive Data" | A subset of personal data warranting heightened protection, including identification document numbers, financial account details, and biometric data where collected. |
| "Consent" | A freely given, specific, informed, and unambiguous indication of agreement to the processing of personal data for a stated purpose. |
| "KYC" | Know Your Customer — the regulatory-driven identity and age verification process applied to registered accounts. |
| "Platform" | The adam77 website at https://adam77.asia, including all associated pages, features, and services. |
For the purposes of applicable data protection law, adam77 is the Data Controller in respect of personal data collected from users of the Platform. As Data Controller, adam77 is responsible for ensuring that personal data is processed lawfully, fairly, and in a transparent manner.
Where adam77 engages third-party service providers to process personal data on its behalf — such as payment processors, identity verification providers, or analytics services — those providers act as Data Processors under appropriate contractual arrangements that require them to process data only in accordance with adam77's instructions and applicable law.
If you have any questions about how your personal data is controlled or processed, please contact us using the details provided in Section 16 of this Policy.
adam77 collects the following categories of personal data from users of the Platform:
4.1 Identity and Registration Data
4.2 Contact Data
4.3 Financial and Transaction Data
4.4 Technical and Device Data
4.5 Communications Data
Note on Sensitive Financial Data: adam77 does not store full bank account numbers, full card numbers, or online banking passwords. Payment processing is handled via certified third-party payment gateways. adam77 retains only the transaction reference data necessary for financial record-keeping.
adam77 collects personal data through the following means:
adam77 processes personal data for the following specific and legitimate purposes:
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining, and administering your registered account on the Platform, including authentication and account security. |
| Identity Verification (KYC) | Verifying your identity and age (21+) in accordance with applicable requirements, using registration data and supporting documentation. |
| Payment Processing | Processing deposits and withdrawals via supported Malaysian payment methods including DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank2u, CIMB Clicks, and Public Bank Online. |
| Fraud Prevention & Security | Detecting, investigating, and preventing fraudulent activity, money laundering, and other prohibited conduct on the Platform. |
| Regulatory Compliance | Meeting obligations under applicable anti-money laundering, counter-terrorist financing, and know-your-customer requirements. |
| Customer Support | Providing assistance in response to enquiries, resolving complaints, and communicating important account-related information. |
| Responsible Gambling | Monitoring account behaviour to identify indicators of problem gambling, operating self-exclusion tools, and enforcing deposit limits set by users. |
| Platform Improvement | Analysing aggregated and anonymised usage data to improve Platform performance, user interface, and game selection. |
| Marketing Communications | Sending promotional communications to users who have opted in to receive them. Users may opt out at any time. |
adam77 processes personal data only where a lawful basis exists for doing so. The applicable legal bases are as follows:
adam77 does not sell personal data to third parties. We share personal data only in the limited circumstances described below, and only to the extent necessary for the stated purpose:
All third-party Data Processors engaged by adam77 are subject to appropriate contractual obligations governing the handling, security, and permitted use of personal data shared with them.
adam77 uses cookies and similar tracking technologies on the Platform to support functionality, analyse usage, and where consent has been given, deliver targeted content. The categories of cookies used are as follows:
You may manage your cookie preferences through your browser settings at any time. Please note that disabling strictly necessary cookies may prevent certain Platform features from functioning correctly. Withdrawing consent for analytics or marketing cookies will not affect your ability to use the Platform's core services.
adam77 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:
| Data Category | Retention Period |
|---|---|
| Account Registration Data | Duration of account relationship, plus a minimum of 5 years following permanent account closure, in accordance with AML record-keeping requirements. |
| KYC / Identity Documents | Minimum 5 years from the date of verification, or as required by applicable law. |
| Financial Transaction Records | Minimum 5 years from the date of each transaction, in compliance with financial record-keeping obligations. |
| Customer Support Communications | 3 years from the date of the last communication, unless a dispute or complaint is ongoing. |
| Technical / Session Data | Up to 13 months from collection, after which anonymised or aggregated data may be retained for analytics purposes without restriction. |
| Marketing Preferences | Until withdrawal of consent, plus a reasonable administrative period to give effect to the opt-out. |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised.
adam77 implements appropriate technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include, but are not limited to:
While adam77 employs robust security measures, no internet-based system is completely immune to risk. You are encouraged to protect your account by using a strong, unique password and enabling 2FA. If you believe your account has been compromised, contact our support team immediately.
Subject to applicable law, you hold the following rights in relation to your personal data held by adam77. To exercise any of these rights, please contact us using the details in Section 16:
Request a copy of the personal data adam77 holds about you, along with information about how it is processed.
Request correction of any inaccurate or incomplete personal data we hold about you.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
Request that we limit processing of your data in certain circumstances, such as while a disputed accuracy is under review.
Request a copy of your personal data in a structured, machine-readable format where technically feasible.
Object to processing of your personal data for direct marketing purposes or where processing is based on our legitimate interests.
adam77 will respond to rights requests within 30 days of receipt. Where a request is complex or numerous, we may extend this period by a further 60 days with appropriate notification. We will not charge a fee for processing reasonable rights requests. Requests that are manifestly unfounded, excessive, or repetitive may be declined or subject to a reasonable administrative charge.
How to Submit a Request: Email [email protected] with the subject line "Data Rights Request" and include your registered email address and a description of your request. We may ask for proof of identity to protect against unauthorised requests.
The adam77 Platform is strictly intended for individuals aged 21 years and above. adam77 does not knowingly collect, process, or retain personal data of individuals under the age of 21.
If we become aware that personal data has been submitted to the Platform by an individual under 21 years of age, we will take immediate steps to delete that data and close the associated account. Any bonuses or winnings accrued by an underage account will be forfeited.
If you have reason to believe that an individual under the age of 21 has registered an account or submitted personal data to the Platform, please notify us immediately at [email protected].
The adam77 Platform does not contain links to external third-party websites as a general practice. However, where any contextual reference to a third-party service or resource is present — for example, in responsible gambling support information — please be aware of the following:
adam77 has no control over, and accepts no responsibility for, the privacy practices or content of any external websites. This Privacy Policy applies solely to the adam77 Platform at https://adam77.asia. We encourage you to review the privacy policies of any third-party sites you visit independently of the adam77 Platform.
adam77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or Platform features. Where we make material changes to this Policy, we will notify active users by publishing a notice on the Platform and, where appropriate, via the email address registered to the account.
The date of the most recent update is displayed at the top of this page. We encourage you to review this Policy periodically. Your continued use of the Platform following the publication of an updated Policy constitutes your acceptance of the updated terms.
If you do not agree with any changes to this Policy, you should discontinue your use of the Platform and may request account closure in accordance with our Terms and Conditions.
If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by adam77, please contact our Data Protection team through the following channels:
We are committed to resolving privacy-related enquiries promptly and transparently. Formal written complaints will receive an acknowledgement within 48 hours and a substantive response within 30 days.
Related Policies: This Privacy Policy should be read alongside our Terms and Conditions and our Responsible Gambling policy, all of which govern your use of the adam77 Platform and are published in full on the Platform.
Our support team is available around the clock to address any data or privacy questions. You can also explore our FAQ section or review our full Terms and Conditions for more information about your rights on adam77.
For players aged 21 and above only. Play responsibly. See our Responsible Gambling page for support resources.